You will always get the best results by uploading your own subtitles. This allows YouTube to look at each video as a full-text article that can be analyzed with Google's advanced semantical text analysis tools, thus allowing Google to rank YouTube videos on page one of search results. The most important ranking factor is your video subtitles because they represent the literal transcription of your video.

There are four text-based YouTube SEO ranking factors that influence how well your video performs in YouTube and Google search results. This dramatically increases the chances of growing your YouTube channel with people from your audience, which in return also boosts your video views. YouTube then links your video to several matching topic nodes inside its global interest cluster map, where it matches it with viewers interested in similar or related topics for personalized video suggestions. The subtitles in your video help YouTube understand what the video is about and what topics you are discussing. You can learn more about how this works in my breakdown of the YouTube algorithm. Once verified, subtitles and closed captions act as metadata that will be indexed by both YouTube and Google for full-time search.

Why are subtitles so important for your YouTube videos?Īdding closed captions and subtitles to your YouTube videos helps you grow your channel and gives you a competitive advantage over other YouTubers. I also share different AI-based transcription services and compare them to human translation services and explain how to get the best results for your channel. In this article, I am talking about the benefits of using closed captions in your videos, including how subtitles will help your channel grow fast. Or because they want to better understand what is being said. It is also quite common for people with normal hearing to turn on subtitles to listen to a video when they don't have access to their headphones. Most people assume that subtitles are only useful for people who are deaf, hard of hearing, or who speak a different language. 11 Give your YouTube channel's videos an added boost with subtitles Subtitles are more helpful than you may imagine.Īdding subtitles to YouTube videos is usually not a top priority for most people as they are not fully aware of the numerous benefits.

Youtube subtitles into text